in a recent survey, 60% of residents indicated they would consider riding an e-bike (Klaas? todo: find exact source)
Justin Lemire's company https://ebikes.ca excels at conversion kits (regular bike into ebike) and he is famous for his UBC engineering 2004 thesis proving that e-bikes consume less energy than regular bikes https://www.ebikes.ca/sustainability/Ebike_Energy.pdf