The 3 -R's are not equal:
Yes, Recycling is good.
But every time we Re-use something, it is 20x more energy-efficient than Recycling.
And every time we Refuse (Reduce) something, it is 20x more energy-efficient than Re-using.
Therefore: Refusing (adopting a minimalist lifestyle) is 400 x more efficient than Recycling!
Lesson Learned:
sources: [1] [2]